Every time I start to think about writing on this topic, I quickly calm down and forget about it. However, tonight I was thinking how not ready Jamaica is to run business the way it is done on an international level. You know what makes my blood boil? All these “franchises” which have sprung up in Jamaica over the last 10-15 years. And if it’s not them, it’s the local companies who TRY to run their business like a “foreign franchise”. These types of businesses are all about standardisation. If you don’t believe me, read the “McDonalization of Society” by George Ritzer. This sociologist has it down to a tee when he discusses how these multi-national companies are more or less “cookie cutter” businesses where everything is exact leaving very little waste. Anyway, these large companies who like to sell burgers and pizzas and everything unhealthy, have scripts or some sort of hybrid script that their staff must follow….but this is not to be in Jamaica. Some of these places have staff that make you feel like you’re bothering them by simply appearing at the door. In fact I don’t think you can get a free pizza anymore in Jamaica, if your order isn’t ready within 30 minutes. I suspect it’s because they know they would have given out their entire stock free of cost. On Saturday night I ordered 2 medium pizzas for a get together and when I arrived at the pizza house only one pizza was done. I even arrived later than the time they stated the order would be ready and it still wasn’t ready. When I asked the supervisor what the problem was, she simply said “It soon ready”. Of course I protested and told her I had called 45 minutes ago and was told 20 minutes. She claimed I called 42 and 45 minutes ago….oh please!
Then the other set of people who annoy me are my cable providers. They have this so called emergency number which is never answered when I call. One Sunday morning I was without cable for 6 hours and even missed my favourite show. I started to call the emergency number from 7 am and even up to noon, nobody answered. So, I made it my point of duty to call the emergency number at 2pm to find out exactly when was considered to be emergency hours. The gentleman said that an emergency is between 9 am and 9 pm daily! Now shouldn’t I just switch providers just for that? I am still thinking carefully about it. As for my local supermarket……I keep punishing myself by shopping there frequently due to the close proximity, but I am tired of hearing cashier woes and why I must join a line where an individual has half the supermarket’s stock in their cart, when I need to cash 2 items.
Jamaica is just not ready to do business the way business is done on an international level. Our people still believe that to give service is to be servile. We know nothing about service and this is why it surprises me that this is exactly what we would like to sell and call ourselves COMPETITIVE!!